Some call in knitwear, we call it a love language. All the cosy, all the textures, all the feels. From alpaca to 100% New Zealand Merino, it's love at first wear. Don't worry about getting attached, our knits need you too.

Knit responsibly
Spoiler alert: Not all knits have standards like yours and your closet deserves transparency. We’re proud to use premium fibres and lots of them to create the pieces that you’ll wear now, treasure forever and want in every colour. It pays to know what you’re getting into.

Knit responsibly
Spoiler alert: Not all knits have standards like yours and your closet deserves transparency. We’re proud to use premium fibres and lots of them to create the pieces that you’ll wear now, treasure forever and want in every colour. It pays to know what you’re getting into.

Alpaca & Wool Rich Blend
Soft as alpaca, cosy as merino wool and sustainable as recycled fibres, Luxe Whisper Knits are proof that you can have it all.

New Zealand Merino Wool
We know you're not like the others, and neither is our merino. Made using the world's leading ethical merino, it's premium, just like you.

Merino Silk Blend
Silky smooth and merino warm, our dreamy Merino Silk is the perfect blend of softness and warmth. Lightweight and made for layering, turns out everyday luxury is just a touch away.

Recycled Cashmere Blend
Turns out great style never goes to waste, and our Recycled Cashmere is proof luxury can look good and do good. Super soft, extra cosy and kinder to the planet, because good yarns deserve another spin.

You've got standards and we do too.
Together with the NZ Merino Company, our ZQRX programme makes sure they look as good on us as they do on you—supporting growers with no loose threads and keeping sustainability close-knit, literally.
Stay cosy naturally in
100% New Zealand ZQRX Merino
KNITWEAR CARE GUIDE
Soft, snug and
taken care of.
We're all about making your fave knits last, and with just a little extra care, your knits will stay looking their best. Here's how:

KNITWEAR CARE GUIDE
Soft, snug and
taken care of.
We're all about making your fave knits last, and with just a little extra care, your knits will stay looking their best. Here's how:


Always check the care label before washing. Trust it knows best.

Do your self a favour, our knitwear doesn't need a wash after every wear. A little spot cleaning can do the trick in between washes.

Hand wash (literally by hand) your knit in cold water with a gentle wool detergent. Turn inside out, swish softly, and rinse until the water runs clear.
We recommend The Dirt Comapny's Wool & Delicate Wash.

Gently roll your knit in a towel to remove excess water. Don't wring, just a gentle squeeze is all it needs.

Lay flat in the shade to dry because gravity isn't always your friend.

Store clean knits folded to keep their shape, ready for their next wear.

When you love your knits like they love you, it's natural for them to pill. It's just their way of saying, "We've been through a lot together".

To keep things smooth, try to avoid rough surfaces and pairing your knits with fabrics that don't play nicely together. If those little fuzzies appear, don't panic. A sweater stone or fabric comb will gently brush them away and keep them as soft and cosy as the day you met.

When you love your knits like they love you, it's natural for them to pill. It's just their way of saying, "We've been through a lot together".

To keep things smooth, try to avoid rough surfaces and pairing your knits with fabrics that don't play nicely together. If those little fuzzies appear, don't panic. A sweater stone or fabric comb will gently brush them away and keep them as soft and cosy as the day you met.
Warning: high chance of
emotional attachment.
Here to keep you