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BRB, busy living my best life in Elementary by Max—beach, bar, (outfit) repeat. Because versatility is always in season, and so are your new fave French linens (oh là là), organic cotton, and a new take on Max Denim. With summer just around the corner—bring the sunshine, even when spring feels like summer and summer feels like winter.
Shop Elementary
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WE ALL HAVE LIFE NON-NEGOTIABLES; GLOWING SUNSETS AND WARM EVENINGS; LAUGHTER WITH FRIENDS; SUNGLASSES THAT HIDE A FUN NIGHT; TIME SPENT FOR YOURSELF: A BOOK THAT NEVER ENDS. CHOCOLATE; A RELAXED SHIRT; A COSY COUCH; A SALTY MARGARITA OR A TOUCH OF SALT IN THE HAIR. YOU MIGHT SAY IT'S SIMPLY ESSENTIAL, WE CALL IT ELEMENTARY.

Shop Elementary
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FROM WHERE YOU'D RATHER BE, IN WHAT YOU'D RATHER BE IN

THEY'RE BASIC.
YOU 'RE NOT.

Essentials, but not as you know them aka in the softest fabric ever—seriously.

Made from 91% modal and 9% elastane for that perfect, dreamy stretch, these are your new wardrobe multi-taskers: layer them under sheer or lightweight pieces, or wear them solo—there’s nothing they can’t do. Good luck leaving without them.

Shop Essentials
elementary-essentials

You might say it's simply essential. We call it elementary.

Shop Elementary

Linen

We love linen as it’s a natural, versatile and breathable fabric. It uses minimal water when grown and little to no pesticides compared to other fabrics. Plus, our linen is French. Ooh là là.

Organic Cotton

We’re big fans of a natural fibre. That’s why we use organic cotton — better for you, the environment and the people who farm it. Trust us, you’re going to want
to cotton on to this one.

Hemp Blend

Introducing hemp: the fabric you didn’t know you needed (until now). Soft and with a hint of stretch, hemp requires little to no pesticides to grow. And just like you, it only gets better with age.

Linen

We love linen as it’s a natural, versatile and breathable fabric. It uses minimal water when grown and little to no pesticides compared to other fabrics. Plus, our linen is French. Ooh là là.

Organic Cotton

We’re big fans of a natural fibre. That’s why we use organic cotton — better for you, the environment and the people who farm it. Trust us, you’re going to want
to cotton on to this one.

Hemp Blend

Introducing hemp: the fabric you didn’t know you needed (until now). Soft and with a hint of stretch, hemp requires little to no pesticides to grow. And just like you, it only gets better with age.