When Max Martinez was 13 years old,
he loved playing with Barbie dolls. He would spend countless hours dressing them
up anywhere he could find them. Although it was not clear at the time, his love
for dressing dolls would one day transcend into a boutique in
downtown Denver's Larimer Square shopping district.
In 1985, Max was busy on the sales
long-term client relationships dressing Colorado's fashion
forward. And he was on regular trips to New York, eagerly buying the next
season's runway collections for the store, not previously seen in Denver as he
earned his nickname
“The Mayor of Larimer Square”.
MAX Clothing moved to the Cherry
Creek North shopping district in 1995, adding a second location in Boulder.
In 2000, Max partnered with
longtime friend Scott Seale for what would become an upward growth trajectory
for the company, joining Max's eye for editing collections with Scott's
15 year-long career in the business and finance industry and life-long love of
fashion. Together, Max and Scott expanded and renovated the Cherry Creek North
and Boulder locations and ventured to open a third location in Aspen in 2003
with a focus on expanding categories in elevated contemporary and adding
exclusive high-end collections including Dries Van Noten, Bottega Veneta, Prada, Stella McCartney and
2007 brought the
opening of the MAX Outlet,
in Denver's Highlands Square shopping district and after lease
renegotiation attempts fell through in Cherry Creek North during the recession
in 2009, Scott found a vacant commercial building for sale in the heart of Cherry Creek
North and in August 2010, the Cherry Creek North boutique relocated and emerged
as the MAX Clothing flagship store.
For the first time ever, fashion
designer, fashion icon and CFDA President Diane Von Furstenberg took her fashion
show on the road to celebrate the MAX 20th anniversary in 2011. The sold-out
show, hosted by Max and Scott for a crowd of 650 raised $245,000 for Children's Hospital Colorado
Foundation. This was a second DVF/MAX Clothing collaboration as Diane was the
proud cover girl for a MAX print catalog back in 2000.
Today, MAX Clothing Stores represent over 100 brands in contemporary, elevated contemporary and high-end designer collections. Max can still be found on the selling floor, fulfilling his lifelong dream of playing dress-up and buying and editing collections from his travels to Paris, Milan and New York while Scott continues his work behind the scenes managing the business and landing new brands as they lead and empower an esteemed team while supporting women's causes and charities and giving back to the community.