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When Max Martinez was 13-years-old, he loved playing with Barbie dolls, spending countless hours dressing them up. Although not clear at the time, his passion for dressing dolls would one day in 1985, transcend to opening a store in downtown Denver's Larimer Square shopping district. When Max wasn't cultivating relationships on the sales floor with Colorado's fashion forward, he was traveling to New York and Paris to buy and edit contemporary runway collections. 

In 1995, MAX Clothing Store relocated to Cherry Creek North and added a second location in Boulder.

In 2000, Max partnered with Scott Seale and the company was reborn, combining Max's keen eye for editing the world's most sought-after collections with Scott's business acumen and ability to land exclusive distribution agreements and introduce high-fashion desinger collections to Colorado including Dries Van Noten, Céline, Bottega Veneta, Stella McCartney, Prada, Yves St. Laurent and Calvin Klein. Max and Scott expanded and renovated their Cherry Creek North and Boulder locations, opened an outlet store and in 2003 and a fourth location in Aspen while expanding elevated contemporary for Denver and Boulder. 

In 2005, Scott launched his own brand, Rask Fine Jewelry for wholesale, retail and private label markets. Rask would accessorize a growing list of celebrities and become the top-selling collection at MAX.

During the recession in 2009, Scott found and purchased a vacant freestanding building in the heart of Cherry Creek North and in August 2010, relocated the St Paul location to realize his vision for the new flagship on Detroit Street. 

In 2011 after an 18-month-long courtship, Diane Von Furstenberg agreed for the first time ever to take her her spring/summer fashion show on the road to celebrate the 20th anniversary of MAX Clothing Stores to raise funds for Children's Hospital Colorado Foundation. Max and Scott hosted the event and Ms. von Furstenburg was the keynote speaker.

Designer Maria Cornejo made her first public appearance in Denver to show her 2012 spring/summer Zero + Maria Cornejo collection for an event to support Children's Hospital Colorado Foundation. Max and Scott also sponsored Yves Saint Laurent: The Retrospective in 2012 at The Denver Art Museum in collaboration with the Fondation Pierre Bergé-Yves Saint Laurent.

In 2015, Rask Jewelry brought manufacturing "in-house" along with partners to focus on design and manufacturing fine jewelry components for the boutique jewelry sector. 

Today, Max can still be found on the sales floor, fulfilling his lifelong dream of playing dress-up while Scott continues his work behind the scenes managing the business side and forging new relationships as they empower an esteemed team in fashion while giving back and supporting the community.
 

 

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