When Max Martinez was 13 years old, he loved playing with Barbie dolls. He would spend countless hours dressing them up anywhere he could find them. Although it was not clear at the time, his love for dressing dolls would one day transcend into a boutique in downtown Denver's Larimer Square shopping district.

In 1985, Max was busy on the sales floor, cultivating long-term client relationships dressing Colorado's fashion forward. And he was on regular trips to New York, eagerly buying the next season's runway collections for the store, not previously seen in Denver as he earned his nickname “The Mayor of Larimer Square”.

MAX Clothing moved to the Cherry Creek North shopping district in 1995, adding a second location in Boulder. 

In 2000, Max partnered with longtime friend Scott Seale for what would become an upward growth trajectory for the company, joining Max's eye for editing collections with Scott's 15 year-long career in the business and finance industry and life-long love of fashion. Together, Max and Scott expanded and renovated the Cherry Creek North and Boulder locations and ventured to open a third location in Aspen in 2003 with a focus on expanding categories in elevated contemporary and adding exclusive high-end collections including Dries Van Noten, Bottega Veneta, Prada, Stella McCartney and Céline.

2007 brought the opening of the MAX Outlet, in Denver's Highlands Square shopping district and after lease renegotiation attempts fell through in Cherry Creek North during the recession in 2009, Scott found a vacant commercial building for sale in the heart of Cherry Creek North and in August 2010, the Cherry Creek North boutique relocated and emerged as the MAX Clothing flagship store.

For the first time ever, fashion designer, fashion icon and CFDA President Diane Von Furstenberg took her fashion show on the road to celebrate the MAX 20th anniversary in 2011. The sold-out show, hosted by Max and Scott for a crowd of 650 raised $245,000 for Children's Hospital Colorado Foundation. This was a second DVF/MAX Clothing collaboration as Diane was the proud cover girl for a MAX print catalog back in 2000.

Today, MAX Clothing Stores represent over 100 brands in contemporary, elevated contemporary and high-end designer collections. Max can still be found on the selling floor, fulfilling his lifelong dream of playing dress-up and buying and editing collections from his travels to Paris, Milan and New York  while Scott continues his work behind the scenes managing the business and landing new brands as they lead and empower an esteemed team while supporting women's causes and charities and giving back to the community.