MAX
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When Max Martinez was a kid, he loved playing with Barbie dolls and spent countless hours dressing them up. Later on, he developed a passion for designer clothes which in 1985, would advance to the first MAX Clothing Store in downtown Denver's Larimer Square shopping district. When Max wasn't cultivating relationships with Colorado's fashion forward, he was traveling to New York and Paris, editing and buying runway collections.

In 1995, MAX Clothing Store relocated to Cherry Creek North and Max opened a second location in Boulder.

In 2000, Max partnered with longtime friend and Scott Seale to take the company to the next level, overcome economic challenges and set the business on track for sustained growth and viability, combining Max's eye for editing the world's most sought-after collections with Scott's ability to establish the company as an industry leader and land exclusive distribution agreements with Dries Van Noten, Céline, Bottega Veneta, Lanvin, Missoni, Prada and Calvin Klein.

Together, Max and Scott expanded and renovated their Cherry Creek North and Boulder stores, opened an outlet store and in 2003, established an Aspen location while expanding contemporary and elevated contemporary categories and developing their luxury designer matrix.

In 2005, Scott launched his own brand, Rask Fine Jewelry for wholesale and retail markets. Rask garnered a loyal clientele and became the top-selling collection at MAX and a celebrity favorite. Scott also manufactured and distributed his own private label components for nationwide jewelry markets and trade shows. In 2018, Scott sold his interest in Rask to his manufacturing partners.

In 2010, MAX was named a 'Style Leader' by Harper's Bazaar Magazine for being among the top stores in the nation. Also in 2010, Scott purchased a vacant building in the Cherry Creek North shopping district with the vision as the new MAX flagship location and relocated the Cherry Creek North store.

In 2011 after an 18-month-long courtship, fashion icon Diane Von Furstenberg agreed for the first time ever to take her show on the road, bringing her DVF spring/summer collection to Denver to help celebrate the 20th anniversary of MAX Clothing Stores and help raise funds for Children's Hospital Colorado Foundation. Max and Scott organized the event and DVF served as the keynote speaker.

Chilean-born designer Maria Cornejo made her first appearance in Denver for an event to show her 2012 spring/summer Zero + Maria Cornejo collection and support Children's Hospital Colorado Foundation.

Today, Max continues to fulfill his passion for playing dress-up while Scott manages the business from behind the scenes as they empower an esteemed team in fashion while giving back and supporting the community.

 

 


  

 

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